Nest, famed home automation company, recently acquired by Google are aiming not just to automate the home, but also transport. Speaking at the Dublin Web Summit Tony Fadell, Founder of Nest discussed the importance of home automation, not just being in the innovation of any particular product, but being firmly grounded in universal accessibility.
Speaking on the main stage of the summit, Fadell discussed the need for companies to constantly keep in mind, what the customer wants, and ultimately – what is best for them, rather than falling into the trap of many other companies; producing products which innovate, but which do not allow universal understanding and use.
Speaking based on years worth of learnings, gathered while working in Apple under Steve Jobs tenureship from 2001, working on the original iPod. He talked about the need for products which are accessible and usable by the average consumer, not just a niche category of technology fans and enthusiasts.
The thinking behind Nest, not too dissimilar to the iPod, is to enhance and innovate on an established idea. In this case; taking the thermostat and tackling the problem of a system which does not operate in a smart way, costing the average Irish household, up to €1,000 a year. Focusing on ensuring that customers are aware that the product is a simple, innovative and useful device, which puts them in greater control over the functionality of their own home.
Nest has managed to disrupt the home,opening the door for a greater internet of things, ensuring that data aware devices can better regulate a home, while being totally secure, building consumer trust and ultimately, allowing the householder greater control over their bills and the elements of their home which can often be easily forgotten.
With the smart home now being tackled, and smart devices now ubiquitous among the developed world, Fadell firmly believes that the next step is transport. While Google Self-driving car is the first step, the potential for smart transport doesn’t end there. Commuting and transportation form a huge part of daily life, the opportunity for greater interaction can once again free the consumer, putting more control in our hands to ensure that transportation isn’t simply a matter of getting on the bus, or train – but being able to consciously regulate what mode of transport, and how we utilise it for ourselves.
To help move the Smarter world a little further along, Nest Thermostats are now being given free to all new Electric Ireland customers, successfully planting the device in 1.5million homes.