The Nokia X; What to Expect

Nokia Android

There’s only a few days to go until the Mobile World Congress 2014 and among a slew of devices aiming to take the trophy as the gadget of 2014 will be an unlikely Android contender; Nokia.

It is now looking more than likely that in the coming days, Nokia will launch the X, or known internally as Normandy, to the market. This budget phone will be aimed at taking on the low-cost phone market currently dominated by the likes of Samsung, and is traditionally a market that the Finnish giant has been more than capable of taking on with products like its Asha range and lower cost Symbian powered phones which are still running in the wild.

But what exactly does Nokia’s first and (probably) only Android phone mean, and just what will it be like? There’s been plenty of speculation, but we know that at the very least, it’s not going to compare to the Lumia line, largely considered to be some of the best designed smartphones on the market, just lacking the critical app ecosystem.

We know for sure that that it will be running a forked version of Android, not unlike Amazon’s Fire tablets, giving it quite a lot of access to the Play Store and being able to support accessories and native services that many Android users have come to rely on from day-to-day. This goes some way to what many former Nokia enthusiasts had long sought, a decent smartphone from Finland which ran Android, helping to right a wrong from two years ago.

We also know that it’s going to be nicely multi-coloured, thanks to Nokia’s quite cute marketing and heavy use of green throughout most of its promotional activities, especially the recent duck vine. Something like this would be fairly brilliant, many have tried pushing phones in multiple colours, but so far only Nokia have really hit the nail on the head from a design point of view.

We also know that it’s going to be fairly low spec, not the worst phone on the market, but it should fall somewhere between Asha and Lumia – sporting a 5MP camera, MicroSD card slot, 4-Inch screen and potentially running Android 4.4 KitKat – if true it would already place it well ahead of quite a few Android phones on the market, some of which are still running Ice Cream Sandwich.

It’s been considered very odd that Nokia should choose this moment to launch their Android handset, something fans have been long hoping for, ever since Nokia decided to partner with Microsoft. The phone answers a question Nokia faced when it faced its great OS decision, before making, what many (including myself) consider to be the wrong one. In many ways this looks to be Nokia’s farewell to the world of smartphones – ultimately becomes just another division of Microsoft.

Facebook buying WhatsApp, the ‘Sink or Swim’ strategy

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Heads are still swivelling from the monumental sum of money which has been put against WhatsApp in the last 24-hours by Facebook ahead of their purchase of the company.

To put it in perspective, as I touched on in a previous post; WhatsApp has been valued at $19billion, with 50 employees is now worth more than both Sony, United Airlines and Gap all of whom have significantly more resources. Not only that, but it’s 450 million users now send more messages per day than the global population send SMS. It’s also comfortably now bigger and more valuable than Twitter.

But there’s some key things to take out of this purchase, Facebook is facing a tough future, one in which smaller more niche social networks are starting to steal its thunder and most importantly, revenue base. The giant now, more than ever is facing a battle to remain relevant in this new social landscape. Part of the strategy to remain relevant is nothing new, Google, Apple and Yahoo! have been doing it for a long time; go on a spending spree.

Mark Zuckerberg made an intelligent move when he bought Instagram, it was an investment which is still to bear fruit – but one which ensures that Facebook has a future separate to its own platform, continuously able to target the young consumers that are spending online and communicating there natively. The purchase of WhatsApp is the next step in marketing to an audience which just never took to Facebook Messenger, or the Facebook phone.

Ultimately, Facebook aren’t just trying to reach users, they’re trying to reach people like me, those who spend money advertising to the users, to make their $19billion investment back and turn a tidy profit. There’s an argument that such huge investments can be harmful to small networks, but WhatsApp has the benefit of already turning a profit. The prospect of this marketing opportunity isn’t exactly unappealing.

Facebook already allows a hugely granular method of advertising and promotion, largely there’s still a problem of reporting and results – simply put, investment from large brands in social advertising is still in its infancy and the idea of paying for your content to be seen by fans doesn’t always appeal, especially compared to a more robust AdWords by Google, who allow for much more detailed tracking and reporting, as well as revenue where that’s important.

WhatsApp from the point of view of brands who want to advertise is pretty cool, there’s a lot Facebook could do with the service, beyond integrating it with pages, perhaps even allowing for a Snapchat like broadcast from pages – it would have to be carefully managed, but I suspect that the WhatsApp user base won’t be as ardently opposed to this as the Instagram community is, simply because its a younger market and to a large degree are less affected by advertising on an app. Facebook is following Google into the idea of contextual search and advertising, WhatsApp could fit in quite neatly with that.

Ultimately, we won’t see for quite some time what will be done with the messaging service. It could be expected that it will remain fairly separate for the time being, like Instagram – Facebook doesn’t want to rock the boat, but they will eventually look to unify their services when the buy-in exists; a customer base who are used to the idea of these services being interlinked – rather than the current mature users who are more comfortable with the idea of separate apps for separate networks.

[APP REVIEW] SnapSeed makes photo editing a snap!

If you downloaded the Apple 12 Apps of Christmas, then you’ve been lucky enough to have your phone stocked with some great apps, games and music (One Direction, swoon!). But for me, one app really stood out. Not being much of a gamer, Snapseed was my by far favourite, and an absolute gem in the app store crowd. This handy photo editing app allows you to edit images into any style you like, bringing amateur photography to a whole new level, which Instagram can’t even touch.

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